Overview:
Experienced global leader in medical device innovation and business development with a proven record of
success in creating profitable new products for diagnostic markets. Known for unlocking the value in emerging
technologies, evaluating market potential, developing clinical evidence portfolios, and managing cross-functional
teams. Cited for ability to identify major issues and trends in financial and operating data, anticipating and
analyzing risks, making strategic choices, and developing and retaining individuals who can make critical
contributions to organizational success. Background includes a PhD from Northwestern University and an MPhil
from University of Cambridge (UK). Expatriate experience in global biotechnology and health care markets; at
ease working with diverse working teams and customers in international settings.
Areas of Expertise:
General / Executive Management
Strategic Market Assessment
Medical Device Engineering
Regulatory Compliance / FDA & CE Approvals
Medical Informatics Standards And Systems
Strategic Partnerships / Alliances
Product Development
Clinical and Experimental Trial Design
Research / Technical Leadership
Global Technology / Market Development
Customer Relationship Management
Scientific and Clinical Study Management
Design Control / Process Development
Intellectual Property
Contract Negotiations
Cross-functional, Cross-cultural Leadership
Career Highlights:
MEDTRONIC SUBCUTANEOUS DIAGNOSTICS AND MONITORING (SQDM) Arnhem, NL
(Formerly Medtronic Vitatron. Developer of Reveal, an implanted medical diagnostic device for cardiac
monitoring of syncope, atrial arrhythmias, acute ischemic events, and heart failure)
DIRECTOR, SQDM SENIOR STAFF / CORE BUSINESS LEAD, ACUTE CARE DIAGNOSTICS
Nov. 2006 to present
Expatriate assignment to the Netherlands with three distinct areas of accountability: general management
of $65 million (USD) business unit; business director for AMI / SCD device and market development;
functional director for Research and Technology. Lead core team comprised of research scientists,
product engineers, regulatory, quality, marketing, and clinical specialists.
Key Contributions:
Grew global sales by 70% in FY ’07 with 80% gross margins, bringing the company to
profitability in it’s second year of operations.
Defined the market analysis and prototype development process for new Diagnostics and
Alerting business. Guided development team that created an investigational implant for early
detection of STEMI within eight months of feature definition, defining clinical strategy and creating
evidence portfolio to allow research to move from product conception to first human implant within
14 months of project start.
Authored new research process which encourages innovation and technology transfer
efficiency by defining procedures for early-stage projects (demonstration of feasibility) as distinct
from late-stage projects (reduction-to-practice). Maintains compliance with legal and agency
requirements.
Established contracts with vendors for co-development and licensing of enabling technology,
and with clinical centers for experimental and patient studies negotiating publication and patent
rights in each case. Recruited US and European physician advisory group, and led market and
technology evaluation process to define customer use scenarios and factors driving adoption.
CAMSTENT LLC. Cambridge, UK
(Startup – Biofilm-resistant coatings for medical, consumer, and marine applications)
CHAIRMAN AND CEO
2006 to Present
Co-founded medical therapeutics company based on proprietary biofilm-resistant polymer. Wrote and
presented business plans, securing £30,000 ($50,000 USD) in Cambridge development grants, including
East of England (EEDA) funding. Organized business, recruited core management team, secured key
contracts, led market analysis, and completed broad intellectual property submissions. Formed company
as part of Business Plan Competition at the University of Cambridge, winning a cash prize and business
support services.
MEDTRONIC EMERGENCY RESPONSE SYSTEMS Redmond, WA
(Formerly Medtronic Physio-Control Corporation. Developer of LIFEPAK medical diagnostic and therapeutic
systems for cardiac emergencies: defibrillators, monitors, CPR devices, and data management systems.)
SENIOR PRINCIPAL SCIENTIST, BAKKEN FELLOW 2003 to 2005
Directed transfer of several emerging technologies to product development, reporting to the business
manager for advanced development. Member of both the Technology Review Committee and Clinical
Studies Review Board, which formulated strategies and conducted milestone reviews for technology
development and clinical research projects, respectively. Served as scientific lead for several clinical
studies for submission to regulatory bodies in the US (Durham, Boston, Santa Cruz) and Europe
(Copenhagen, Amsterdam).
- Managed four advanced technology development projects: two directed towards a new public
access defibrillator product and two towards a new monitor product. Secured exclusive access to
the components and patents, refined and qualified against requirements, and packaged for use in
product, regulatory, and marketing materials.
- Worked with marketing and with leading clinicians to define and ensure adherence to the claims and
performance thresholds that must be met:
- Defined a database suitable for benchmarking the performance and led a technical team, which
evaluated candidate algorithms against database to optimize most promising candidate to meet the
desired claims.
- Collaborated with the business development and legal group to value and secure the exclusive
access to the university’s technology and to the intellectual property behind the algorithm.
- Participated in negotiation of the business / technology agreements and, in one case, acquired
patents for $2 million against the $10 million asking price by the University of Pittsburgh.
- Assembled cross-functional team, which defined and executed regulatory, marketing, testing, and
clinical strategies. Presented completed package to the Corporate Compliance review committee
and received approval to transfer completed project to the development team, meeting the final
milestone on schedule.
- Reduced personnel costs by 50% in the research group through attrition and out-migration and
redirected savings to support external alliances and clinical studies.
DIRECTOR OF RESEARCH 1999 to 2003
PROGRAM MANAGER, DIAGNOSTIC SYSTEMS 1997 to 1999
Promoted to research group leadership, accountable for cultivating key relationships, identifying and
developing emerging diagnostic and therapeutic solutions, and packaging them for use by product
development teams. Administered $3 million annual budget, of which 70% was allocated to headcount,
10% on capital, and 20% on external contracts. Increased department’s 20-member productivity while
maintaining overall research contract spending at a constant $600,000 annually.
- Achieved successful proof of concept on five of the six programs (optimal electrotherapy, shock-
success prediction, reduced-lead MI detection, capnography, stroke, and hypothermia).
- Oversaw development of methodology for continuous measurement of carbon dioxide concentration
as a way of distinguishing patients suffering bronchospasm so that appropriate therapy could be
administered. Defined a cooperative clinical- and intellectual property partnership with Oridion
Medical (Tel Aviv, Israel), and developed contracts for collaborative development and marketing of
the algorithm, which should increase market sales ten-fold.
- Directed research investigations at leading academic electrotherapy lab, defining investigative
programs, resourcing research projects, and driving presentation and publication of findings.
PHYSIO-CONTROL CORPORATION Redmond, WA
(Medical Device and Diagnostic division of Eli Lilly, spun out to Bain Corp. in 1994, taken public in 1996, and
merged with Medtronic in 1999.)
PROJECT MANAGER, CODE-STAT DATA MANAGEMENT SYSTEM 1994 to 1997
Following an international conference in Norway that recommended universal adoption of new reporting
standards for cardiac arrest statistics, presented formal plan / proposal for Physio-Control to create the
first data management system compliant to the standard. Accountable for product definition and execution
of project through market release. Formed project team, recruiting and directing activities of technical,
marketing, and manufacturing groups. Managed project budget, where time and staff were major cost
drivers. Reported to research director and vice president of R&D.
- Created product concept and led team that developed CODE-STAT, a software product that could
document patient care, provide statistics describing treatment success, characterize EMS system
utilization, and support continuous quality improvement research.
- First to market by over a year ahead of the nearest competitor, remaining superior in performance
and capability.
- Negotiated for the manufacture of finished product, securing low unit costs in return for a
commitment to continue relationship as sales increase, but contingent on meeting quality goals.
- First to implement a software test program for a Windows-based product, and to define quality
standards for medical informatics products. Implemented several new project technologies, including
Access as product database, OLE for data exchanges, and cellular modem technologies for data
communications.
SR. RESEARCH SCIENTIST 1989 to 1993
RESEARCH SCIENTIST 1987 to 1989
Involved in two major research and product development projects that addressed coronary issues.
Collaborated with clinicians, researchers, paramedics, customers and representatives of medical systems,
among others. Authored summaries and made numerous presentations to presentations to R&D,
marketing, and management groups, and informal and formal scientific audiences.
- Appointed to development team for the LIFEPAK 11, the first 12-lead ECG monitor coupled to a
defibrillator, for paramedic use. Led clinical research efforts to devise data handling methods, set
up project databases, analyzed the patient recordings, and developed an interpretive algorithm that
could identify patients having blocked coronary arteries.
- Created specialized version of AMI detection algorithm incorporating emerging Dutch standards.
Moved from product definition to product release in six months, subsequently capturing 80% of
Dutch market in this product category.
- One of three scientists hired to create device that would non-invasively assess cardiac electrical
activity so that an ECG marker of inducibility or non-inducibility could be located.
CADWELL LABORATORIES, INC. Kennewick, WA
(Family-owned manufacturer of Neurodiagnostic instruments. Second largest in the field.)
DIRECTOR, CLINICAL RESEARCH, 1982 to 1987
Recruited as application programmer and progressed to director of clinical research. Due to small, tightly
held nature of organization, worked closely with all areas of the organizational structure, including
marketing, sales, and service support. Played integral role in growth of company from $2 million to $10
million through contributions on product research and development.
EDUCATION:
University of Cambridge Cambridge, UK
MPhil (Distinction) Bioscience Enterprise 2006
Thesis: Creating global business opportunities from investment arbitrage in intellectual property
Northwestern University Evanston, IL
Doctor of Philosophy Biomedical Engineering 1982
Master of Science Biomedical Engineering 1979
Thesis: Motor and neural components of binocular visual fusion.
Vanderbilt University Nashville, TN
Bachelor of Arts (Cum laude) 1976
Physics and Applied Mathematics (Double major)
Professional Development:
- Stanford University Certificate, Management Science (2007)
- The Medtronic Leader Program
- ACLS Provider Skills Training
- BLS CPR/AED certification: The American Heart Association
AFFILIATIONS:
Professional:
Thesis Supervisor University of Cambridge, Institute for Biotechnology
Dan Bernad MD:
Multi-dimensional analysis of strategies for bringing orphan medical devices to market.
Ruben Quek:
Risk-sharing opportunities to secure early reimbursement for medical device innovation.
Fellow American Institute for Medical and Biological Engineering
Cambridge Philosophical Society
Senior Member IEEE Engineering in Medicine and Biology Society
Board Member International Society for Computerized Electrocardiology (2000 to 2006)
Editorial Board Journal of Electrocardiography
Professional Member American Heart Association
European Resuscitation Council
European Society of Cardiology
National Association of EMS Physicians
Advisory Committee University of Washington Medical Engineering Certificate Program (1999 to 2007)
Affiliated Investigator Center for Information Technology Research in the Interest of Society,
University of California
Member Puget Sound Stroke Interest Group